Extra TVC 30s

Concept Development

As Rebisco Crackers continued to gain share in the category, the brand required a refreshed TVC to sustain momentum and re-energize its messaging after extended airtime.

Anchored on “May Pasobra Dahil Special Ka,” we developed a film that highlights the product’s four bigger crackers while connecting emotionally with hardworking Filipinos. The campaign strengthened Rebisco’s positioning as a dependable, value-packed snack that gives you more—so you can give more every day.