Throwback Donuts
Product Launch Social Posts
To reintroduce a fan-favorite line, Mister Donut brought back its Throwback Donuts—tapping into nostalgia, we developed a social-first campaign anchored on familiar flavors and playful, memory-driven storytelling, supported by visually appetizing content.
Choco Creamy Creations
Product Launch OLV
Launched in April 2024, Mister Donut introduced its Choco Creamy Creations video, which aims to relate and appeal to the appetite of young Zillenials.
Wish to Reconnect
Thematic Branded Activation
As part of its effort to deepen emotional relevance and its new brand platform of “Sweetening Connections”, Mister Donut launched the Wish to Reconnect campaign—centered on meaningful reunions and shared moments. A holiday brand activation celebrating meaningful family reunions, highlighted by the real-life reunion of twin sisters separated at a young age. Amplified through digital, radio, and a Wish 107.5 Wish Bus activation.
The campaign generated 977K+ video views, 748K+ reach, and 19.5K link clicks, reinforcing the brand’s role in bringing people closer together during the holidays.
