DFCB Manila Company Data Privacy Policy

Effective Date: May 30, 2026

1. Statement of Policy

DFCB MANILA (“Agency,” “we,” “us,” or “our”) respects your right to privacy and is committed to protecting the confidentiality and integrity of your personal and corporate data. This Data Privacy Policy outlines our practices regarding the collection, processing, storage, disclosure, and disposal of information acquired through our website, inquiry forms, and digital touchpoints. This policy is structured in strict compliance with the Republic Act No. 10173, otherwise known as the Data Privacy Act of 2012 (DPA), its Implementing Rules and Regulations (IRR), and the issuances of the National Privacy Commission (NPC) of the Philippines.

2. Scope of this Policy

This Policy applies to all visitors, prospects, corporate clients, media buyers, and individuals who interact with our website lead capture tools, download our agency media kits, or submit campaign briefs to DFCB MANILA.

3. Information We Collect and Process

To properly evaluate corporate advertising inquiries and filter out unverified market traffic, we collect both Personal Information and Business/Firmographic Data:
  • Identity Information: Full name, corporate job role/position, and department.
  • Contact Information: Direct business telephone numbers, mobile numbers, and verified corporate email addresses.
  • Firmographic Data: Registered business name, trade style, business type classification (Enterprise, SME, Funded Startup), and specific brand category/industry vertical.
  • Campaign & Budget Data: Project parameters, target audience objectives, desired media channels, and estimated campaign budget thresholds.
  • Technical Data: Internet Protocol (IP) addresses, browser types, cookie identifiers, and behavioral data showing how you navigated our services page.

4. Methods of Data Collection

We collect your information through the following avenues:
  • Direct Submission: Information voluntarily typed into our online 5-field KYC entry forms, consultation request forms, or website chatbot.
  • Automated Technologies: Cookies and web tracking pixels that monitor which specific service pages (e.g., pricing or case studies) you visited prior to submission.

5. Legal Basis and Purpose of Processing

DFCB MANILA processes your information under the legal bases of legitimate business interest and consent. Your data is utilized for the following explicit purposes:
  • Prospect Qualification: To verify corporate identity and ensure requests originate from established businesses with active marketing intent.
  • Lead Scoring & Routing: To dynamically route high-priority brand briefs to designated Senior Account Executives.
  • Communication Delivery: To transmit requested media kits, rate cards, advertising proposals, and service agreements.
  • Marketing & Remarketing: To send curated industry insights, agency updates, or case studies. You may opt out of these newsletters at any moment via the “Unsubscribe” link

6. Information Sharing and Third-Party Disclosure

DFCB MANILA does not sell, rent, or trade your data to third-party brokers. We may share your information only under the following limited conditions:
  • Authorized Service Providers: Cloud storage architectures, customer relationship management (CRM) systems, and secure email dispatch tools bound by strict non-disclosure agreements.
  • Legal Compliance: When compelled by lawful orders from government regulatory bodies, courts of law, or the National Privacy Commission.

7. Data Security and Safeguards

We implement a robust framework of physical, technical, and organizational security controls to protect your data against accidental loss, unauthorized access, or malicious disclosure:
  • Enforced Secure Socket Layer (SSL/TLS) encryption across all form transmissions.
  • Restricted database access controls restricted strictly to authorized business development staff.
  • Regular security audits of our content management systems and data storage facilities.

8. Data Retention and Disposal

Your personal data will be preserved in our active sales pipeline only for as long as necessary to fulfill the evaluation of your marketing campaign request.
  • Unqualified Leads: Data from unverified accounts or “explorers” with no active budget is systematically deleted or archived after six (6) months.
  • Active Prospects/Clients: Retained for the duration of the corporate relationship, plus standard statutory limitation periods under Philippine commercial law.
  • Disposal: Shading, digital overwriting, or secure deletion protocols are utilized to ensure archived files cannot be reconstructed.

9. Rights of the Data Subject

Pursuant to Section 16 of the Data Privacy Act of 2012, you hold the following statutory rights, which DFCB MANILA fully respects:
  • Right to be Informed: To know whether your data is being processed and for what purpose.
  • Right to Access: To request reasonable access to a copy of the personal records we hold about your business identity.
  • Right to Rectification: To dispute inaccuracies and request immediate corrections to your profile data.
  • Right to Erasure/Blocking: To request the complete suspension, withdrawal, or deletion of your records from our systems upon reasonable grounds.
  • Right to Object: To decline processing for direct marketing automation tracks.

10. Contacting our Data Protection Officer (DPO)

For any questions regarding this Policy, requests to exercise your data rights, or matters regarding data compliance, please write directly to our designated compliance desk:
  • Email: [email protected]
  • Office Address: 31st Floor, Alphaland Corporate Tower, Ayala Ave, Makati City, 1209 Metro Manila