Aboitiz Land 30th Anniversary

Always On Campaign

Marking its 30th year, Aboitiz Land sought to celebrate its legacy while reinforcing its vision for future communities. We developed and rolled out an always-on content strategy across Facebook and Instagram, highlighting key milestones, brand values, and community stories through curated digital content.

From June 2024 to May 2025, the campaign outperformed industry benchmarks—achieving a 2.28% average engagement rate on Facebook (vs. 1.50%) and 6.09% on Instagram (vs. 3.70%)—strengthening brand equity and engagement across platforms.