APEC Performance Marketing Campaign

Performance Marketing Campaign

In our fourth year with APEC Schools, the campaign aimed to drive enrollment and increase qualified leads through a performance-led digital strategy across key platforms. We developed and optimized conversion-focused campaigns using data-driven targeting and tailored creatives across Meta and Google.

This resulted in the campaign surpassing lead targets by 151.38%, with Google Search driving the majority of conversions (+66.8% vs target), while Meta boosted top-of-funnel impact with 172.83% year-over-year growth in awareness—improving both lead efficiency and overall brand visibility.