Get Vaxxed for Good Vibes

Advocacy Campaign

An advocacy campaign designed to stay relevant to the times and encourage Filipinos to get vaccinated, combining high-impact video storytelling with always-on content amplification to drive sustained nationwide awareness. The campaign achieved 9.4M reach for the main video and extended its impact through always-on content that reached 18M Filipinos.

To further strengthen credibility and cultural relevance, the campaign partnered with key KOLs including Arshie Larga, Charuth, Esnyr, and Kilimanguru, helping amplify messaging across highly engaged online communities.