Applause
Brand Re-launch Campaign
We transformed UnionBank from banking’s best-kept secret into a digital powerhouse, driving 3.7 billion impressions, 3.6 million app downloads, and a staggering 712.16% surge in digital account openings between March 2020 and January 2021 through a defiant, non-traditional campaign that shook Filipinos out of traditional banking ways. The Recognition: Awarded and recognized at The One Show Asia, Tambuli Awards, and the Philippine Quill Awards, and named a finalist at the London Drum Awards.
3.7B
Impressions
3.6M
App Downloads
712.16%
Surge in Digital Account Openings
Heaven
Digital Campaign
UnionBank’s 2021 digital campaign challenged outdated banking habits and redefined modern, frictionless banking experiences. The campaign drove a 288% increase in in-app new account openings versus targets, demonstrating strong effectiveness in driving digital adoption.
The work was recognized in several awards shows, including Kidlat Awards for Creativity in Strategy & Effectiveness, and London Drum Awards across Advertising Creative and Media Planning/Buying.
288%
Increase in In-app New Account Openings
Love
Digital Campaign
We helped UnionBank drive stronger engagement and brand affinity for its digital banking platform through a “love story” creative execution that made digital banking more relatable and emotionally engaging.
Tiistimonials
Digital Series
We helped UnionBank strengthen relevance among mass Filipino consumers by tapping into the cultural reality of “tiis” and reframing UnionBank’s digital banking as a solution that eliminates friction and simplifies everyday financial tasks.
Charge It to Experience
Always On Campaign
To drive increased card usage, we reframed spending as meaningful experiences across travel, dining, shopping, and entertainment. This delivered 5x higher engagement versus UnionBank’s average, 3.5x above industry benchmarks, and 17.3% above reach targets—proving the power of experience-led storytelling.
