Great Combinations
Concept Development
To sustain category leadership and keep the brand relevant among moms and kids, Combi required a refreshed take on its long-standing message.
Built on the insight that kids express creativity by combining different ideas, we developed the “Great COMBInations” TVC—showing how Combi’s triple-layer format inspires imaginative play. By bringing to life relatable end-of-day moments, the campaign positioned Combi as more than a snack, but a source of creativity and inspiration.
Great COMBInations
COMBIlib
Always On Campaign
Since 2024, to sustain relevance in a highly competitive snacking category, Combi required a consistent and engaging digital presence. We led the brand’s always-on strategy by delivering parent-centric and kid-friendly content that combined education, entertainment, and product storytelling.
COMBILab
Website Development
To extend the COMBIlib campaign beyond social, a dedicated microsite was developed to encourage kids to submit their own creative inventions. We designed and built a custom platform that enabled user-generated content submissions, supported by influencer participation to drive traffic. The initiative delivered a 385% engagement rate, significantly outperforming benchmarks and deepening audience interaction with the brand.
